June 2017 Printips

The Importance of Your Company's Mail List

As we’ve mentioned before, the success of any direct mail marketing campaign depends primarily on the mail list. Studies have shown that at least 60% of the response rate can be attributed to the mail list, while only about 20% each is attributable to the offer and the appearance of the mail piece. Given the importance of a mailing list, we recommend that all our customers understand the basics in order to make the best use of any list – internally-generated or purchased.