December 2014 Printips

Let's Keep in Touch...

Marketing experts agree: the basis for developing new business, whether new work from an existing customer or the first job from a prospect, is to communicate with them. Experts also agree that the more different kinds of communication tools a business or organization uses, the more efficient the outreach and the more likely it is to successfully reach the person targeted. Relying on only one or two methods to make contact is risky when the person you want to reach has voice mail and the “delete” command to avoid phone calls and e-mail, and may not participate in all forms of social media. To help you improve your chances of having a successful communication, we offer six ways to contact customers and prospects.