February 2015 Printips

Creating Successful Printer-Customer Relationships

If printing services is a budget line item for your company or organization, chances are someone is in charge of managing that budget by finding a reliable printing vendor – a company that charges a fair price, is dependable, has expertise in the kind of printing you need, and has the necessary production capability and capacity. When a company or organization that has a regular, recurring need for printing finds a print vendor with the ability, intention, and willingness to meet that need, the two have a basis for forming a successful printing-customer relationship.