July 2016 Printips

Envelopes Play an Important Role

This happens all too often… a project is conceived, designed, and printed before any thought goes into how it will be mailed. When this happens, typically an envelope is selected that doesn’t fit correctly. When we say begin with the end in mind, we’re suggesting that early in the planning process some thought should be given to how the project will be distributed; specifically, what type and size envelope will be used.

If you intend to mail your brochure, invitation, thank-you card, or other material, it is a good idea to size the piece to fit in a standard envelope. Although it is possible to have envelopes custom-manufactured in a special size, the process is expensive and not feasible for fewer than 10,000 envelopes.