July 2017 Printips

The Alphabet of Color... RGB, CMYK, & PMS

One of the more difficult tasks we face when reproducing your printed material is to be certain the color is correct. When we are printing your business stationery, it is critical that the color remains consistent for the first and for each subsequent printing. When printing your company brochure or newsletter, the color on the finished piece must conform to your expectations. And, if we are printing in full color – especially photographs of food or people’s skin tones – a good color match may make the document really stand out. So why is color matching such a problem for us? The answer lies in a combination of how color is created and how the human eye perceives color.