May 2018 Printips
Salesmanship in Print... Communications that Sell
The term marketing communications describes messages used to communicate with a market. Marketing communications focus on the products or services of a business or organization, rather than on the company or organization itself, and are used to create demand or position a company’s product or service.
The task of generating marketing communications often is the responsibility of the business owner, sales manager, or development professional. Once written, this information can be used to create a variety of sales collateral material – flyers and brochures, direct mail marketing packages, newsletters, press releases – and can also be used on company web pages and emails.
Think of marketing communications as salesmanship in print. And just as you carefully prepare and plan for a sales call, prepare and plan for salesmanship in print.