May 2015 Printips

More Than Ever Before... Type Matters

Typography has always been important as a design element in written documents. It attracts and holds the readerĂ­s attention, indicates a hierarchy of information, creates harmony, and builds recognition without the reader being conscious of it. Good typography is part of the design structure that underlies effective communication.

Now, as the world develops a new visual culture in smart phones, tablets, notebooks and e-readers, we are beginning to realize just how influential typography is in providing information and shaping opinion. More than ever before, type matters.