October 2015 Printips
Speaking the Language of Color
Color is an essential element of communication. It can be used to shape perceptions, affect reactions, influence choices, and provoke responses. In marketing materials, it adds a dynamic to the structure – the general form and direction – of the words and image by highlighting and marking important content. The more you understand the language of color, the more effective you will be in speaking to your customers and prospects via your printed materials and web site.