August 2018 Printips
Content is King... Engage Your Customers
Amid the ongoing debate about whether direct mail or e-mail or social media is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of each – the message. Unless the message is relevant to the audience and persuasively presented, it doesn’t matter how it is delivered. So while the discussion about the delivery method continues, focus on developing good content and honing your writing skills.